Tips for Coaches
How to attract more clients to your sporting activities
By Sam Eyre / 23 Mar 2021
In an industry blessed with an abundance of talented coaches across all sporting backgrounds, it can be hard to stand out to clients amongst the noise.
For many, being able to find new customers is the trickiest part of the job, especially with a tight marketing budget and a busy lifestyle. Don’t worry, we are here to help!
This useful guide will show you how to develop a perfect MySomerton profile that will stand the best possible chance of connecting you to clients on our platform.
Engage customers with a killer description
First impressions are vitally important, so ensure the initial perception you are giving to potential customers is a positive one. Providing as much detail as possible demonstrates competency and authenticity for your offer.
Background – Share a concise background summary of how you followed your passion for your chosen sport through to coaching. Answer questions like - Where did you study? How did you start the sport? What experience do you have? Do you have any other hobbies? What motivates you? By being as transparent as possible, clients will be more likely to trust you and your ability to coach.
Storytelling – This ancient art will elevate your description into a compelling read for a potential client. For example, you could provide an anecdote about how you turned a novice into a confident athlete or an outline of the origins to your sports coaching philosophies.
Use captivating imagery
We have all heard the “subscribers are 74.0594% more likely to achieve better results by having x many photos,” line and the premise is true. Having imagery on your profile will give insight into your sessions and help them visualise what it would be like to be coached by you.
Profile picture – A clear smiley photo of yourself is strongly advised but alternatively, you could include a logo that best represents your brand.
Offer images – Think of your profile as a shop window. By displaying images you are flexing your coaching skills and maximizing the chances of people being intrigued to learn more. Try to use action shots of yourself taking sessions and mentoring clients. Why not get creative with it? You could include photos of positive reviews you have had or a certificate from a qualification achieved. Many successful Instagram accounts use images with a consistent colorway to engage customers, why not do the same!
Utilise the 'about the session' section
Okay, so you have created a compelling description and included some captivating imagery, now what? In this section, describe what a typical experience run by you would look like. We advise illustrating three key pillars; aims, method, and results.
Aims – How will you assess the client and tailor a session to their goals/capabilities?
Method – What will you do to achieve these aims during the session?
Results – How will you provide feedback and help the individual develop?
Including these points will successfully showcase the value you are offering, making the individual feel motivated to reach their personal sporting goals with you.
Be sure to ...
Include qualifications - Give proof of your expertise by specifying what coaching qualifications you have achieved.
Outline logistics - Make it clear if the equipment is supplied, what age groups you coach, where you can offer your services, and what language(s) you speak. Complete the sections accurately to make logistical information apparent.
Offer discounts - Discounts are a fantastic strategy to acquire clients and MySomerton allows great flexibility for this. For example, you could offer a discount for larger groups taking part in your sporting activities. The price of your offering may be a definitive factor to a client choosing your services so make it count.
Make the effort, reap the rewards
The more time you put into developing your profile, the more clients you are likely to connect with. It’s as simple as that. The easiest part of your job is providing your amazing coaching services, so ensure you sell yourself in the best way possible and attract more clients with MySomerton.